When Vita approached us to craft a RTD cocktail drink that honored the history of tequila, we welcomed the challenge.
Learning about their unique brand story and dedication to its authenticity, we felt compelled to honor the intermingling of tequila’s historical roots and its high-quality product. We crafted a logo that embodied this concept, created an entire website dedicated to it, and much more in order to form a strong foundation for this one-of-a-kind luxury ready-to drink cocktail brand.
We began by strategizing a plan to pinpoint Vitas status in the consumer, competition, and ready-to-drink beverages sector. As part of this process we developed a brand identity that was tastefully stylish yet unmistakably iconic; embodying Mexican culture with a modern twist.
Our vision for Vita sought to be an illustration of light within their industry while also furnishing a platform for originality and imagination. The aura we wanted to capture for this brand: Relaxation, Vacation, and Visual Tranquility.